Air Canada is once again embarking on its holiday tradition of using an animated spot to evoke the spirit of the season.
“Once Upon a Tree,” by FCB, shares the tale of two nutcracker bear ornaments that are hung on different parts of a tree. Repeated attempts to reconnect – including using a candy cane to zip-line along a string of lights – end up with one of the bears falling on the ground, plunging into a gingerbread house and plummeting into aspic, before being picked up and placed back on the tree, still separate from the other bear. Finally, an Air Canada ornament helps reunite them.
“The holidays are a time to be together,” says Jeremiah McNama, executive creative director at FCB Toronto. “It doesn’t matter if you’re separated by continents, or branches apart, people go to great lengths to be with the ones they love.”
The spot features an animation style that blends the latest CGI technology with hand-painted brushstrokes, and includes visuals…
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