The campaign focuses on the benefits of being a NeuPass member with an AirAsia Aviator badge.
AirAsia India has launched a 360-degree marketing campaign inviting flyers to become ‘Aviators’ and make the most of the benefits of the NeuPass rewards program by Tata Neu. The campaign is based on the insight that being a part of a family is a rewarding experience.
Conceptualised by AirAsia India’s creative agency on record, Wunderman Thompson India, the campaign features three distinct films…
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