Qatar Airways announced that it has become one of the official sponsors of the FIFA World Cup 2022. Their support has been steadily given for a handful of years to a variety of sports popular among Arab nations, like horse racing, rugby, and competitions within these sports. According to the author of Arabicbet, Basil Sadiq Sofi, Qatar is hosting the FIFA World Cup not only for the first time in its history, but for the first time in the Middle East. Therefore, the airline sponsorship program has come into focus as it is the first time that an Arab country will host the World Cup, emphasising the importance of this event in bridging the Arab-Western divide.
Qatar Airways, one of the youngest airlines to offer international flights across 6 continents, continues to raise its profile by sponsoring international sporting competitions, particularly FIFA. Qatar Airways Sponsorships
Qatar Airways offers support for a range of initiatives and sporting activities all over the world, creating long term partnerships with customers and fans alike. Qatar Airways is a particularly active supporter of sports, and the airline loves sports events. When it comes to sports, the list of sponsored events and teams is vast and includes, among others:
These sponsorships have proven to bring many benefits to the sporting table. The support for a sports organization, event, or team by a company like Qatar Airways has mutual benefits. Qatar Airways benefits by way of enjoying powerful advertising. The popularity of sports like FIFA and the televised nature of their events can make brand names quite popular, reaching an audience previously untapped. What’s more, successful teams link the names of the sponsors with their success, promoting images of high performance and healthy lifestyles. FIFA enjoys benefits from the sponsorship as well, such as promotion of special events, more money invested in facilities and coaching, as well as support for training…