Keeping a plant-based diet while traveling long distances can be a serious challenge. If you’re driving, you can always try one of the many vegan fast food options, but frequent flyers struggle to find vegan meals or snacks in the air. Now, United Airlines is adding t Impossible Foods menu items to select flights and airport lounges. The new plant-based menu items are a first step in United’s mission to improve sustainable offerings in the air.
“We want our food offerings to evolve and change along with people’s preferences – we’re proud to work with Impossible Foods and think our customers are really going to love these new options,” United Managing Director of Hospitality and Planning Aaron McMillan said. “To many travelers, the quality of food choices at the airport and in the sky are a really important part of the customer experience, so we’re invested in making sure our menu items exceed their expectations. This is the first of many updates we look forward to sharing in the months ahead.”
Currently, the airline flies between 100 million and 200 million people a year, meaning that a significant portion of flyers is likely following plant-based, flexitarian, or fully vegan diets. United will provide an Impossible Meatball Bowl to all first-class customers on domestic flights more than 800 miles in the continental U.S. The bowl features three vegan meatballs with broccolini, couscous, and herb-infused tomato sauce.
United will also provide a specialty vegan meat option for breakfast at the Chicago O’Hare, Los Angeles, Newark, and San Francisco Polaris lounges. The Impossible Sausage will be available for diners as an omelet ingredient or as a breakfast patty in the buffet. Unite aims to provide its customers and flyer with healthier, more sustainable options as customer preference begins to veer into plant-based interests.
“United is all about offering the highest quality customer experience, which is something we have in common here…
