AnyMind Group has opened a branch office in Shenzhen, China. Ben Chien, AnyMind Group’s managing director of Greater China, will oversee the Shenzhen office and lead the team there. The company will initially roll out its offerings for mobile app publishers, including the AnyManager platform. It will subsequently provide a broader suite of its tools and solutions to enterprises, publishers and content creators in the region, from ecommerce to influencer marketing and more once integrations with local platforms have been established. The company will also provide immediate support for enterprises and publishers in mainland China looking to expand overseas.
ShopBack has appointed Alessio Romeni as its managing director, commercial…