Interesting new attempt by Airbnb to rethink how people search and discover on its product and likely to finally spur some innovation in travel search and booking.
Airbnb is launching one of its biggest changes in how people discover and search for places to stay on its platform, by expanding its search categories from a limited number to 56 as of now and more to come later. It is reorganizing its homepage and app search around what it is calling Airbnb Categories.
Starting Wednesday in the United States and globally later this week, potential guests will be able to search for everything from bed & breakfasts and tiny homes to camping, national parks, and countryside properties, organized into these categories. Property categories had mostly been divided into a limited number of generic categories until now, such as houses, apartments, guesthouses, hotels, camping and glamping, farmland stays, and minimalist spaces, for…
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