We don’t pay influencers. We don’t believe in influencer campaigns. We haven’t seen any ROI from previous influencer campaigns. These are just a few of the roadblocks that I have heard by clients and other agencies in my position as influencer relations director at Positive Dialogue Influence, a specialist consultancy within the Duke Group.
Some clients simply don’t know enough about influencer campaigns to feel confident, and they need a knowledgeable and experienced partner. Others have been burnt by a bad experience and need reassurance and a better strategy to elicit trust.
In…