Temperatures weren’t the only thing on the rise in July. Prices on everything from food to fuel are going up, just as consumers are taking their long-awaited summer vacations. While this year’s trips may be more expensive than usual, it hasn’t stopped the wave of consumers eager to spend – or the wave of tech investments, travel brands are making to ease travelers’ experiences.
Augmented reality is taking off within travel, and according to PhocusWire, Southwest Airlines has jumped on the trend with a new partnership with mapping specialist FlightPath3D. As part of the new partnership, Southwest passengers will be able to experience their destination with virtual reality videos as part of the inflight moving map, in addition to a series of mobile-friendly video travel guides. Using data to rank attractions and match user preferences, the “Destination Reels” allow passengers to explore their destination based on their interests, for a more personalized, virtual…
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