If media buzz is a metric for demonstrating innovation in travel, then Lufthansa Innovation Hub’s latest report is an interesting read.
LIH’s TNMT newsletter looks at the companies that generated the most headlines in 2021 with a specific focus on innovation.
The study looks at airlines, air taxis and urban mobility in the report and says it screened press coverage over the year using “dedicated research monitoring tools.”
Companies are given a top-10 ranking in the report, with American Airlines and United Airlines taking the first two spots in the airline rundown.
The report highlights AA’s touchless bag-drop stations as garnering media attention in 2021.
Its investment in Vertical Aerospace, a company developing an electric vertical take-off and landing aircraft, also delivered headlines in the past year.
United Airlines generated media buzz for its agreement with Boom Supersonic to purchase 15 Overture aircraft.