Perhaps you’ve heard about hotel benchmarking but are not quite sure where to start. How do you define a compset? What kind of metrics can you compare? How should you go about interpreting the results? We’re going to dig a little deeper into all of these points but first, let’s think about why benchmarking your hotel’s performance makes a lot of sense.
This is particularly true in the hospitality industry. Whether your hotel brand has five-star luxury properties or serviced apartments, having accurate and reliable data, and knowing how to effectively use it, is key to developing a successful hotel revenue strategy. And benchmarking tools provide…
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