Just 12.5% of the top 350 travel technology companies are led by a woman, with a similar figure for chair roles held by women, new research has shown.
The appallingly low levels of female leadership in the travel, tourism and hospitality sector will not come as a huge surprise to many – but this is the first time that an organization has trawled through the details of over hundreds of businesses to establish a figure.
Spain-based marketing and PR agency Belvera Partners found that hospitality schools and business travel-related tech companies had the highest percentage of women CEOs (29% and 26%, respectively).
But sectors such as hotel distribution (5%), aviation (6%), car rental (6%) and cruise (8%) came in far lower.
Belvera managing director Roman Townsend says: “Sadly the results of this research don’t come as a surprise to me and I suspect many others in the industry will feel the same way, too.”
“So why do this?” he asks. “We were…
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