Business leaders believe the metaverse stands to be one of the most impactful technology trends for the next decade.
The metaverse is a technology that will “truly disrupt us as a brand and company,” said Manoj Kumbhat, global CIO at manufacturing company Kimberly-Clark.
When thinking about engaging with younger generations, Kumbhat sees the metaverse — a virtual world where consumers can shop, work and play — as particularly important.
“As we think about the next generation, how do we bring consumers into the brands we’re building?” he said during an MIT Sloan CIO Symposium panel called “The Most Impactful Technology Trends in the Decade Ahead.”
Though other technologies including quantum computing will also have an impact…