Singapore Tourism Board (STB) has signed two Memoranda of Cooperation (MoC) with lifestyle super app Traveloka and Trans Digital Media to muscle up destination campaigning in Indonesia.
The MoC initiative is part of the SingapoReimagine recovery campaign, and aims to position Singapore as the holiday destination of choice with great offers following the city’s reopening to fully-vaccinated visitors with no quarantine and testing requirements under the Vaccinated Travel Framework.
John Conceicao, STB’s executive director South-east Asia, said: “With the strong rebound in the Indonesia market in recent months as a result of quarantine-free and test-free travel for the fully vaccinated, we are doubling down on our SingapoReimagine recovery campaign to maintain top-of-mind awareness and recapture mindshare among our target…