Hiemstra says part of Uber’s success in the market has been its ability to localise certain aspects of the experience for users. For example, while cars are the mainstay of the platform, in markets such as Kenya, alternative vehicle types with two and three wheels have been added in line with that country’s norms and popular modes of transport.
In SA, where unemployment tops 30% of the employable population, having shed close to 2-million jobs during the past two years alone,…