The travel industry worldwide has weathered a number of blows over the past two years due to lockdowns and travel restrictions. Recent news of the Omicron variant spells further setbacks for travel-related businesses and vaccinated consumers banking on a quick return of international travel. On the back of this pent-up demand for holidays, platforms like India’s MakeMyTrip and EaseMyTrip have had to find innovative ways to keep their audiences engaged. What were some of the highs and lows for these two brands in 2021? We look back at online conversations from this year to give you a quick summary.
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