Iberia said its distribution overhaul will speed up its ability in 2022 to roll out new products, such as by letting the Spanish flag carrier more easily bundle seats with ancillaries at new price points.
“The technology we’ve adopted is more agile and is going to allow us to develop new products in a faster way,” said Celia Muñoz Espin, sales strategy and distribution director at Iberia. “It’s about competitiveness and getting more revenue.”
Iberia’s story provides insight into a recent flurry of similar moves by other airlines. Many executives now believe that selling seats and ancillaries more nimbly could bolster larger carriers’ competitiveness.
It’s well known that airlines seek relative advantage by cutting…