Whatever travel vertical you operate in, it’s important to have a high-quality website where travelers can find information and book directly. Attractions are requiring pre-purchase tickets online more than ever, hotels are sharing information on which amenities are open, and destinations’ websites are sharing things to do for local staycationers.
When someone finds your business for the first time, it’s critical to set a good first impression. Virtually all (94%) first impressions about your website are related to its design. Here are some simple things you can do to improve your website’s design, which will improve the customer experience and increase conversions.
Simplicity in Site Design
Find the balance between giving too much information and too little. You don’t want travelers landing on your site and feeling overwhelmed with a crowded page. Likewise, you don’t want them to have difficulty navigating your site. Here are some tips for how to…