In the UK, a one-night adventure company offers mini adventures in remote locations. Much Better Adventures travel brand offers short excursions designed for short weekend stays for customers with busy lifestyles and a thirst of adventure. Hotel and Resort chain Best Western is promoting micro adventures in the UK, advertising 48 hour max unique getaways.
Where there is adventure, there is gear for explorers. US clothing brand M22 has expanded its lifestyle range to develop experiences for adventurous locals near Lake Michigan. The brand offers microadventures curated to help travelers escape everyday life and personalized to fit any mood. From surfing and kayaking to hiking and nature walks, COO Nick Madrick wants the destination’s branded escapades to “get people outside in the natural environment to reconnect with nature and experience the local community,” as he told Travel and Leisure.
Why it’s interesting: When extreme adventure and traditional travel aren’t…