In our last blog, Preparing Your Data for the Cookieless World, we shared tips on what data you should collect, how you can collect it, and how to get it into a database. In this blog, we’ll look at how to activate data in a cookieless world. The key is activating with a full-funnel, multichannel approach.
Go Multichannel
We hear from our customers that they’re challenged with getting in front of travelers before they complete the booking. This makes channels like Search Engine Marketing (SEM) and metasearch, where travelers are actively telling you that they’re planning for a trip, even more critical….