As part of solid waste management (SWM) initiatives under TREK (Travel Responsibly for Experiencing Ecotourism in Khyber Pakhtunkhwa), a two-day training was conducted in Chitral by Nestlé Pakistan, in partnership with the Government of Khyber Pakhtunkhwa and the World Bank.
TREK was unveiled in December 2020 by Prime Minister Imran Khan, as part of the World Bank-financed Khyber Pakhtunkhwa Integrated Tourism Development (KITE) project. TREK was also listed as one of the federal government’s key achievements of 2020.
In June 2021, TREK communication campaign was launched in Nathiagali to promote responsible tourism in the Galiyat region. On the launch, 2,000 reusable bags were handed out to Galiyat Development Authority (GDA) for local tourists and hotel associations. Radio and social media campaigns have been launched; furthermore, signboards emphasizing the importance of clean Galiyat were also installed across the region.
Read more: Nestle launches TREK communication…