JEDDAH: Saudi Arabia’s music industry has seen rapid growth from a standing start, largely due to the Vision 2030 reform plan, which positions entertainment front and center in the diversification of the Kingdom’s economy away from oil and its derivatives.
The General Entertainment Authority was established in 2016 with a mission to “provide recreational opportunities for all segments of society…to enrich lives and to spread joy.” It is doing just that with spectacular mega-events like Riyadh Season.
And with the relaxation of social norms in the Kingdom, music has become not just an integral part of daily life, but a dynamic new economic sector.
Numerous KSA-based companies are getting in on the act, via a spectrum of…