Tuesday, December 7, 2021
HomeTourism NewsSingapore TourismSTB curates experiences with Mastercard to boost local spending | TTG Asia

STB curates experiences with Mastercard to boost local spending | TTG Asia

The Singapore Tourism Board (STB) and Mastercard have jointly launched 16 new and exclusively-curated local tourism and lifestyle experiences, as part of their new domestic marketing campaign.

These experiences include sailcations, staycations, movie experiences, local adventures, and gin creation workshops.

A forest bathing session is among 16 experiences on the Rediscover Priceless Singapore platform

Bringing together the SingapoRediscovers campaign and Mastercard’s Priceless Singapore platform, the Rediscover Priceless Singapore campaign will support domestic tourism businesses and promote local brands.

The campaign is based on a joint study done by STB and Mastercard which found that families and young professionals make up more than half of local cardholders.

During Covid-19, domestic spending by families held steady with around 30 per cent of their spend channelled towards dining, retail, attractions, and accommodation categories. Young professionals’ domestic spend grew…

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