Catch Adam Brotman during a rare moment of downtime, and he will almost always have a book in his hand.
“I love reading and try to do it as often as I can,” the former chief digital officer and EVP of global retail operations at Starbucks tells CNBC Make It.
Brotman spent nearly a decade building Starbucks’s rewards program and digital platforms, including its mobile payment and mobile order features. After leaving Starbucks in 2018, the Seattle native served a short stint as J.Crew’s president and co-CEO before joining the Seattle-based (and Starbucks-backed) startup Brightloom as its CEO.
At Brightloom, Brotman and his team are building software to help smaller businesses use tools like digital ordering and personalized marketing, a mission Brotman refers to as his “life’s work.” Starbucks licensed its mobile and loyalty program technology to Brightloom — the same technology Brotman helped develop during his tenure at the coffee giant — so its customers can use it for…
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