The travel agency community has, for some time now, been moving back to holding in-person events.
For instance, Signature Travel Network recently held its 2021 conference in Las Vegas, drawing 1,142 advisors. Of the attendees, just over 400 had never been to a Signature conference before. Nearly 600 suppliers attended.
It was great to get back together in person, Signature CEO Alex Sharpe said during a recent webinar. But one thing Signature won’t forget about from the past two years is the value of virtual meetings.
“You know, in the past, it was like, you came to Vegas or that’s it, there’s nothing else,” he said.
Now, though, everyone from the most tech-savvy teens to their grandparents is familiar with technology like QR codes and Zoom meetings that became so ubiquitous as the pandemic unfolded, Sharpe said.
“We need to leverage these things,” Sharpe said. “Yes, we need to get back in person. But at the same time, we also need to really figure out how we complement…