It’s 2022, and both blockchain technology and the digital assets that it enables are seemingly everywhere in the corporate world — a stark departure from crypto’s grassroots origins. Here a car company putting Bitcoin on its balance sheet, there a bank opening a branch in the Metaverse; here venture funds plowing money into Web3, there household brands like Starbucks and McDonald’s issuing NFTs. Not to be left out are the government agencies staffing up to regulate this world.
If you didn’t know any better, you might feel like you’ve missed the boat. But you haven’t.
It’s still early, and the point of no return is still a few years away. Disruptive technologies take time to go mainstream — Google wasn’t launched until almost a decade after the invention of the World Wide Web, and Amazon took even longer to turn a profit. They also come in fits and starts. Pets.com was a symbol of the overpromise of the dot com bubble, but a similar company in Chewy.com would…