Secretary for Tourism, Culture and Religious Endowments Department B. Chandra Mohan said that the Department of Tourism has launched many social media campaigns to attract tourists to the State by showcasing its hidden potential and promote many emerging sectors.
“One of our visions through social media is to bring out unique perspectives of Tamil Nadu. Our strategy towards social media is to collaborate with the audience, who are constantly bringing to us the local secrets of Tamil Nadu,” he said.
Tamil Nadu Tourism received an award in the category “Promoting Religious and Pilgrimage Tourism” at the ITCTA Awards held at New Delhi in August.
The State also bagged three awards at the India Today Tourism Conclave and Awards 2021. The Best Mountain Destination Award went to Coonoor, the Nilgiris, while the vibrant Pongal celebrations won the Best Festival Destination Award, and the runner-up award for the Most Scenic Road went to Kolli Hills, Namakkal.
In order to ensure the…