With the pandemic putting up a persistent fight, PATA plows on with its multi-layered support system for travel and tourism members, and now focuses on strategic initiatives that will bring the industry towards a sustainable future, shares the organisation’s CEO. By Karen Yue
Right from the start of the pandemic, PATA stepped up to help the industry with crisis management. How are these efforts paying off two years on?
This crisis is longer-running and more complex than anticipated. Last year, we created the Crisis Resource Center to assist destinations as they looked to recover, with toolkits focusing on Destination Marketing and Crisis Communications. This had been well-received by our members, particularly from the public sector with destinations like the Maldives using these tools to help welcome back tourists.
In July 2021, we launched an 8 Point Plan to support industry recovery. Our programmes now range from…