21 May 2022by Will Payne
The president of P&O Cruises has said the travel trade is “vitally important” to the company’s operations moving forward.
Speaking at the 2022 Clia Conference onboard the line’s Iona on Saturday (21 May), Paul Ludlow also urged agents to challenge P&O on how it can continue to provide them with support.
“We have had a lot of change in the travel industry over the last 20 years, but there has been one thing that has remained consistent – and that is our travel agent partners,” he told delegates.
“Travel agents are still – and will be for a long time, if not ever – the major source of our business. The industry has grown, and our agent partners have grown with us, so you are vitally important to what we do.
“You need to keep challenging us, by telling us how you want us…