How AI Search Will Change Your Content Strategy

The AI large language models (LLMs) of Bing, Gemini, and ChatGPT have been the talk of the digital town.

Undoubtedly, part of the buzz is the annual hype cycle where agencies (and marketers, generally) feverishly focus on how the hot tech of the moment (voice assistants, the Metaverse, etc.) will disrupt the industry and how our clients can catch the…