“Driving revenue and awareness from search relies on your website health — today’s success in organic search is about a lot more than just keywords and content,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. “It demands technically sound websites in today’s marketing landscape.”
“Over a longer timeframe, the technical aspects of your website play a huge role in how well your content performs,” she added.
If SEOs don’t take the time to optimize critical technical aspects of your site that influence page speed, indexing, and more, it could mean lost traffic and revenue.
Here are four key technical tasks SEOs should take care of to help increase organic visibility.
1. Optimize site architecture
“Architecture is your foundational stage,” Shomrat said. “If the overall website structure is not optimized for search performance, then any individual page on that site is not set up to have its best chance at being crawled,…