In 2021, the U.S. travel industry finally showed
signs of life again, with consumers glad to take travel opportunities as they
arose.
When planning, shoppers turned away from pandemic-era considerations, focusing
more on travel style and budget-related concerns.
Across the board, age demographics played a significant role in influencing how
shopping and booking took place, with younger travelers much more likely to
reach outside of their comfort zones, and to make ecologically-conscious
decisions.
Here are 5 research highlights from Phocuswright’s
latest travel research report, U.S. Consumer Travel 2022:
Shopping and Booking:
- By far, the most common method to book
air continues to be directly on the airline’s website, mostly due to
convenience, the ability to use miles/points and attaining the best price. - Hotels tend to be booked through either
the hotel’s website, primarily to get the best price, or via an OTA, for
loyalty point…
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