Alongside tourism’s biggest bounce-back yet since 2020, sending consumers rushing back to overcrowded destinations, the travel industry continues to dig for ways to avoid a return to business-as-usual — and it is doing so by pushing forward the concepts of sustainability and regeneration.
But rather than espousing nebulous principles that few consumers understand and for which few businesses are offering solutions or acting on beyond words, global tourism must rethink its influential role as a business: avoid a blanket use of “sustainability,” embrace locally-led and locally-designed solutions, define new success metrics, undo the problematic entanglement between tourism and conservation, and do away with the western mindset that plagues the industry.
Those are the recommendations of Dr. Mordecai Ogada on how tourism must “build back better.” A Kenyan carnivore ecologist and the co-author of The Big Conservation Lie, Ogada will be presenting at
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