Airbnb
is revamping its pricing and checkout experience.
“I’ve heard you
loud and clear – you feel like prices aren’t transparent and checkout tasks are
a pain,” Airbnb CEO Brian Chesky tweeted on Monday. “That’s why we’re making four changes.”
Starting in December, the platform will begin rolling out the option to
display “total price” in countries that don’t already have price display requirements.
“When you turn this on, you’ll see the total price
before taxes in search results, as well as on the map, price filter and
listing page. You can also view a full price breakdown with Airbnb’s service
fee, discounts and taxes,” Chesky says.
Second, Airbnb is prioritizing “total price” instead of nightly price in its search-ranking
algorithm. High-quality listings with the best total prices will rank higher in
search results, according to the company.
“We started as an affordable alternative to hotels, and
affordability…
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