Skift Take
Here’s the bad news, aka reality: the awfulness of flying these days has NOTHING do with the creative promise of travel described throughout the brilliant copy of this campaign.
Let’s start with the positives: British Airways has launched a new campaign series called “A British Original“, bringing back memories of its iconic ad campaigns over the decades.
This month-long campaign by BA’s creative agency Uncommon has 500 different print, digital and outdoor executions and over 32 different short films, all of them under 30 seconds. On the face of it, this really is brilliant and minimalistic creative, really shows the power of leaning into emotions that travel evokes, through succinct, powerful copy.
As the agency describes it: “The new positioning, ‘A British Original’, is a celebration of British Airways’ people, its customers and the nation, which has helped make British Airways, a British Original….
#featured #travelnews