Skift Take
The travel industry creates a substantial amount of data, and connecting the dots to actually use it for business strategy hasn’t been so simple — until now. The Airline Reporting Corporation’s cloud-based data infrastructure is delivering real-time insights to help airlines, agencies, and destinations make better decisions.
Take a look at the mountain of data from airlines over the past two and a half years, and you might start scratching your head. Between border closures, mask mandates, work-from-anywhere models, and lingering uncertainty throughout the world, establishing any kind of pattern for travel behaviors has been difficult. However, the world is slowly beginning to fall into a rhythm.
“The 2020 and 2021 data is a bit of an outlier for long-term analysis,” said Chuck Thackston, managing director of data science at the Airlines Reporting Corporation, “but there are…
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