As part of the slew of updates revealed at Expedia Group’s Explore partner event last week, the online travel giant unveiled additional details of its unified loyalty program, first announced in September of last year.
Called One Key, the program will allow loyalty members to earn and burn points across all of Expedia Group’s brands, such as Expedia, Vrbo, Hotels.com and Travelocity, for any travel product including air, hotel, vacation rental, car and cruise.
The redesigned scheme – allowing a traveler to, for example, earn points on a Vrbo stay to later use on an Expedia flight – is designed to create connectivity across all Expedia Group brands as well as establish long-term customer loyalty.
“The industry has trained travelers to go search for the lowest price. We’re trying to make a pivot here to create long-term customer loyalty to get people coming back, so their first thought is to come to one of our brands because of the…
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