The post-pandemic mantra has been that the airline industry must work together to modernize its technology and selling processes.
And, there seems to be an acknowledgement that the inability of airlines to sell products and services in a digital world should not be tackled by individual carriers.
Speaking during last month’s World Aviation Festival, Willie Walsh, director general of the International Air Transport Association (IATA) agreed that it is an “industry level issue.”
“Our systems are very complex, most are very old, and transitioning from where we are to where we need to get to is going to be very complex and very expensive, particularly if done on an individual airline basis. I think transitioning as an industry is the way to do it,” he says.
During a further session at WAF, Lufthansa and Air France-KLM executives also highlighted the need for a “coalition of the willing” to make progress collectively.
Walsh, who was…
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