Skift Take
Today’s edition of Skift’s daily podcast looks at hotel branding secrets, TripAdvisor’s earnings, and tourism benefits that could come with a Gibraltar border change.
Good morning from Skift. It’s Monday, August 8 in New York City. Here’s what you need to know about the business of travel today.
Listen Now
🎧 Subscribe
Apple Podcasts | Spotify | Overcast | Google Podcasts
Episode Notes
Hotel executives frequently discuss branding, but many of them fail to do it well. So what are hotel companies doing wrong? Senior Hospitality Editor Sean O’Neill turns to Cornell University professor Chekitan Dev, an expert on the subject, for answers.
Dev, who wrote the book Hospitality Branding, said that branding is essentially giving travelers reasons to pick one hotel over others. He uses five adjectives to describe an effective brand — bold, relevant, authentic, novel and distinct. Those…
#featured #travelnews