To lure in more international travelers, Philippine Airlines (PAL) has become the first carrier to deploy multi-currency pricing via the Amadeus platform.
Most international shoppers, 75 percent in all, prefer multi-currency pricing when making cross-border purchases.
However, today’s norm calls for international travelers to book flights in a foreign currency when shopping on an airline’s website.
This is confusing for the traveler and can reduce conversion rates for the airline.
Hence, PAL deployed multi-currency pricing (MCP) through Amadeus’ FX Box platform.
When international passengers shop on PAL’s website they can now choose to have the offer presented in their preferred currency, making the…