1- If only one thing to do: protect your brand!
If you’re not the one who promotes your hotel on the web, someone else will do it… and you don’t want that to happen!
The hospitality industry counts many OTAs that can promote your rooms on their platform, but with a very high-level commission for you. To maximise your revenue you must increase your direct bookings and therefore attract people to your own website: starting with your existing customers or guests who have heard about your…