The Loyalty Newswire for March 27, 2023, highlights the impact of economic conditions on loyalty program value propositions. Many retailers are making adjustments to their free shipping policies, and some are closing underperforming stores to simplify business. However, some companies are investing in loyalty programs to retain customers and build trust, such as True Religion’s True Fam Loyalty Program. Also, Sabre and Capillary are teaming up to add advanced loyalty management capabilities to their offerings for airlines and hoteliers. The newsletter includes hot takes on loyalty programs, including Cenomi Rewards, Chick-fil-A’s changes to its rewards program, and Subway’s reintroduction of its Footlong Pass Subscription Program. Finally, the newsletter quotes Elizabeth Tobey, Head of Marketing at FluenCX, on the importance of customer trust and retention, and Michael Buckley, CEO of True Religion, on the role of loyalty programs in maximizing customer retention and lifetime value.