The American Society of Travel Advisors (ASTA) held its 2024 Travel Advisor Conference in Dallas, Texas, on May 29-30, celebrating remarkable accomplishments in the travel industry. The conference attracted over 1,400 attendees, including travel advisors, suppliers, and industry leaders, all gathered to honor individuals and organizations dedicated to enhancing client experiences. A key feature of the conference was an awards ceremony, where the industry’s top performers were recognized. These awards, determined by the ASTA’s annual member votes, honored the commitment of individuals, chapters, and partners towards ASTA’s mission of advancing the travel advisor community. Among the award recipients, Sabre Corporation was named the GDS Partner of the Year. Sabre is a leading software and technology company known for its innovative solutions that drive the global travel industry.