For decades, most large airlines have used the same, rigid approach to pricing their tickets. But Air France-KLM and other large airline groups now want to break free of the old ways. Their goal is to price tickets as flexibly as ride-hailing apps such as Uber do.
Exhibit A: Air France-KLM said on Tuesday that it had tapped airline tech vendor Accelya to help sell its tickets in new ways. Air France-KLM said it would roll out “continuous pricing,’ meaning that it plans to calculate and present its prices in close to real-time — similar to how Uber responds to changes in supply and demand when setting rates for its ride-hailing services.
What’s in it for travel agents?
“Agencies will benefit from more sales,” said Pieter…