BERLIN — Spring through fall is expected to be a period of record-high demand for BWH Hotel Group’s hotels in Europe, largely led by leisure but with plenty of business demand, too, according to the company’s top executive in the region.
“We see it as a mix of leisure business that was already there from last year, but now that’s been mixed with corporate business and corporate events,” Andreas Westerburg, head of hotel development for BWH Hotel Group Central Europe, told Hotel News Now in a video interview. “A lot of companies postponed their internal and external meetings for almost two-and-a-half to three years and now there is the need to … carry out these meetings and companies will take the opportunity now to restart their activities from now until at least the end of November.”
Westerburg said it’s important to remember that while those segments have been recovering more quickly in the U.S. as pandemic restrictions dropped, Europe has more broadly opened up…