Hotels are embracing high-tech, low-touch solutions as they move towards digitalization, impacting all aspects of the guest experience. Technology is being utilized to enhance each stage of a guest’s journey with a hotel, starting with the Imagine stage where hotels will use CRM systems and augmented reality to create engaging personalized messages. The Booking stage will take advantage of one-to-one relationships with guests, enabling one-click mobile booking and customized content using machine learning. During the Stay stage, self-service options will be more prevalent, with hotels using geolocation technology to amplify guests’ social media posts and offer value-added amenities. Real-time guest feedback systems will become prevalent during the Report stage, enabling hotels to anticipate guest requests and service failures to optimize stays. High value incentives will be used during the Recommend stage, with AI-generated personalized offers encouraging guests to share their experiences on social media. Finally, the Return stage will use personalized SPNT campaigns to evoke memories and offer dynamic virtual experiences that motivate guests to return. The hotels of the future will be personalized and welcoming, but also better, smarter, and faster, thanks to technology.