BERLIN — There have been several large investments by international brands in the all-inclusive resort segment in recent years, but none more substantial than Hyatt Hotel Corp.’s purchase of Apple Leisure Group in August 2021.
Speaking to Hotel News Now during the recent International Hospitality Investment Forum, Javier Coll, group president of global business development for Apple Leisure, said he’s pleased with how aligned the two companies are and he expects the deal to add fuel to the fire for Apple Leisure’s global growth.
He said the integration with Hyatt has been streamlined by “the similarities of culture” between the two companies and how they both prioritize taking care of guests and employees.
“You may have your values down on paper, but when you get to know the people, you realize that they really live for those values, the same way we do,” he said.
Coll said he expects his company to be aggressive in growing, including expansion into some U.S. markets such as Hawaii or…