ORLANDO, Florida — With a wave of conversions during the pandemic — along with the return of major renovations as more brands reassert the need for capital improvements — more hotels need to reintroduce themselves to the traveling public.
A big part of that is budgeting for marketing along with those capital improvements.
Speaking during the “The Keys to Digital Success When Opening, Reflagging, or Relaunching a Hotel” panel at the 2022 HSMAI Marketing Strategy Conference, Betsy…