SAN FRANCISCO — Hotel business from small meetings and groups is largely being underestimated, particularly in the U.S. and Europe, according to Accor executives speaking at the company’s Global Meeting Exchange conference.
The return to pre-pandemic performance in this segment has not been swift, but business and event planners now need to be proactive to get the space they require in some markets.
“It is not equal everywhere, but we have confidence in that we have seen a rise in…