BERLIN — Sharan Pasricha, founder and co-CEO of Ennismore, said Ennismore’s 14 hotel brands must remain relevant, authentic and creative, as well as have a sense of mission and purpose.
Having those attributes in place has been a draw to guests, especially leisure ones with a pent-up demand to travel.
“We’ve not been immune to challenges … but lifestyle, specifically, has rebounded a lot quicker,” Pasricha said during a video interview with Hotel News Now at the International Hotel Investment Forum.
But Pasricha said Ennismore, which is a division of Accor, needs to be constantly tweaking its 14 hotel brands to keep them relevant to customers.
He said 40% to 60% of Ennismore’s revenue comes from food and beverage, and a high percentage of it comes from locals.
That creativity and innovation come from within via several in-house studios of creatives, and Ennismore’s sales teams are proficient at driving direct bookings from guests, Pasricha said.
“Engineers, folks focused…