The year 2022 was challenging for hoteliers due to rising energy costs and staffing shortages. Utility prices in the UK nearly doubled since 2018, while electricity costs rose by over 400% and gas by more than 300% for members of the Irish Hotel Federation since 2019. The shortage of labor remains a consistent issue for the hospitality industry, putting pressure on wages and hotel balance sheets’ bottom line. The use of artificial intelligence (AI) and machine learning can lighten the load and generate value throughout a customer journey. AI chatbots and virtual assistants can easily respond to basic guest questions, allowing staff members to focus on more strategic tasks. AI-powered smart room technology can provide a superior experience for guests while effectively managing energy usage. Predictive analytics can be leveraged to reduce the burden on commercial teams in the pre-stay phase by generating demand forecasts in seconds. Hoteliers will need to prioritize efficiencies and embrace new, intelligent ways of working to maximize every resource the hotel has at its disposal in the transformative year 2023.